What is OHF and what does it actually do for you?
Operation Human First is a training and education platform built to help you rebuild how your body moves—and recalibrate the systems that determine how well it adapts, recovers, and performs.
Kinstretch is a core component. But OHF is not a single method or modality. It is a human optimization system designed to help you understand your body, brain, and nervous system as a whole—so you can stop guessing and start moving forward with improved clarity.
At a Surface Level…
OHF is designed to help you:
Improve how your body moves and feels day to day
Regain a sense of control over how your body evolves with time
Improve joint health, tissue capacity, neurological control, strength, mobility, flexibility, and resilience
But that’s only the visible layer.
Your Body Is a System
Your body does not exist in isolated parts—it functions as an interconnected system.
To truly function at a high level, you need:
Physical freedom & tissue capacity in your joints
Resilience to stress in training & in life
A flexible autonomic nervous system that can adapt & recover
A fueling strategy that supports health, performance, and recoveryA brain trained for discipline, motivation, & consistency
OHF exists to help fill the gap in an industry and system that is busy looking at the body through pigeon holes rather than as an interconnected system.
Doing so allows people to stop “spinning their tires”, finally connect the dots, & take steps towards thriving physically.
OHF was created for you if…
1. You feel stuck & lack control over how you move or feel.
OHF aims to arm you with tools and knowledge to explore, understand, and start working on your own limitations, so you’re left feeling empowered and informed rather than spinning your tires or feeling powerless.
2. You’ve felt dismissed or let down by the healthcare system.
Healthcare tends to be reactive or focused on addressing pain or dysfunction after things have gone wrong.
If your struggles aren’t “obvious” or severe enough, you might feel overlooked, dismissed, or even like it’s “in your head.”
OHF is built to support proactive action and the belief that every human deserves information, resources, and support to stay ahead of decline—not just respond to it.
3. You want to feel physically free again.
Your body is how you experience your life. When your body is struggling it is not uncommon to find life less enjoyable.
Whether your goals are performance based or you simply want to be able to keep up with your kiddos or grandkids, OHF gives you tools to preserve and rebuild the physical freedom that lets you fully experience the life you want.
4. You want to understand your own body or how to help others.
Many people invest time and money into education only to come out feeling unprepared to truly help themselves or others.
For me, I spent over six years and six figures on an education that I felt left me with more questions than answers or tools. Since then, I’m now coming up on an additional 10 years spent adding to that education by travelling for courses and seminars to gather tools that I then test and implement with my local clients at my physical therapy clinic.
OHF is a way for me to share the information and tools that have worked for me and my local clients, with you. Whether you’re a coach, physiotherapist, Kinstretch instructor or simply someone who wants to understand your body better, it is a place to learn, grow right along with me, and build a toolbox that you can use to grow and progress.
5. You’re under financial pressure.
High-quality movement services often come with a high price tag. While there’s value in that, I know the financial pressure that many of you are under.
The Base Subscription was priced very intentionally. It costs the same as one in-person class while being designed off you much more. You’ll get access to a large library of classes for every joint, various time lengths, and high-level coaching for an entire month.
OHF also offers a Sample Subscription for only $9.99/month that is aimed to give you as much variety and value as we can in 5–7 classes.
All subscriptions allow you to cancel any time with no contracts, so you are never locked in to anything financially.
6. You want more than just Kinstretch.
While Kinstretch is a core component, OHF includes other movement practices that complement and often enhance Kinstretch results.
These are methods I’ve seen work again and again with my in-person clients and I share them with you here so that you can benefit from them too.
7. You have limited time, energy, or motivation.
You don’t need to carve out an hour every day to make progress. You just need the right tools and a plan that fits your life.
OHF is evolving to address mindset, motivation, and the realities of staying consistent, especially when time is tight. You can expect more content to help you take meaningful steps forward, without needing to have unlimited free time.
The primary length of OHF classes is 20-40 minutes with a current focus on significantly increasing the number of 10-20 minute classes for those tight schedules. Longer 40-75 minute classes will always remain available for those that prefer them.
Please note:
OHF is not a form of or substitute for physical therapy. It is also not meant to replace in-person care, but to support/complement it.
What does the name Operation Human First mean?
Four years ago, I changed the name from Kinstretch with Alex to Operation Human First. This wasn’t a rebrand—it was a realignment with what the platform had become.
Yes, Kinstretch remains a core component. But OHF has evolved into something far deeper.
“Human First” reflects the belief that we are humans before we are clients, diagnoses, or data points.
On a physical level, modern life is stripping many of us of fundamental human qualities, including:
Joint function & useable range of motion
Tissue capacity & quality
Neurological control & body awareness
The ability to breathe, walk, run, and move in ways that our bodies were built for
OHF exists to help you restore what’s been lost to injury, disconnection, & modern life.
Beyond the Physical
We are not just moving bodies—we are adaptable, dynamic humans.
Operation Human First is also about supporting other humans on their journey towards better health.
Humans used to travel in tribes and learn from each other. OHF is my way of ensuring that anyone in my tribe benefits from my own education and experiences.
Inside OHF you can expect:
Thoughtful & detailed responses
Real communication— directly from me
Education that prioritizes clarity & depth without overcomplicating
Classes & content that value authenticity over unrealistic standards
Every human in OHF will always be treated as a human, first.
That is what Operation Human First truly is.
The “Who” Behind Operation Human First:
Background & Education
My first job in the human performance and rehabilitation space was in 2013 where I trained University athletes and general public in the Human Performance Center at my local University.
Since then I’ve accumulated over a decade of experience working with clients to help them improve how well they move and feel every day.
I operate my own physical therapy clinic in Canada where I have my Kinstretch studio and I have nearly a decade of experience running my own practice as a physical therapist, Functional Range Conditioning Mobility Specialist, and Kinstretch instructor.
University Degrees:
Physical Therapy & Kinesiology - University of Saskatchewan
Relevant Post-Graduate Education:
Functional Range Conditioning Mobility Specialist - FRCms
Kinstretch Instructor - FRS
Functional Range Systems Internal Strength Model FRSC
Functional Range Assessment - FRAs
Functional Range Release Practitioner - FR
Canadian Society of Exercise Physiology: CSEP-CPT
Postural Restoration Institute Certifications:
Postural Respiration
Myokinematic Restoration
Pelvic Restoration
Impingement & Instability
Cervical Revolution
Remember, certifications and degrees are simply expensive pieces of paper. It’s what you DO with those things that makes them valuable. And, that is what you’ll see in OHF.
If you want to know the details about my background, just contact me.
Yours in strength,
Alex
That would be me - Alex Murphy.
The short story is that I created this platform because so many people around the world on Instagram asked me to after attending live Kinstretch classes with me. And, because I care and want to help the people in the position that I spent so much time in.
While my physical therapy schedule almost always has me booked out months in advance, the pandemic gifted me the time and space I needed to finally sit down and create what my non-local people had been requesting - that being OHF.
I’ve now been operating OHF for the better part of a decade and I’m so grateful to every human that requested this as it has allowed me to connect with so many incredible people and I’m honored to be a part of each person’s journey.
These days, you’ll find me working full-time at my physical therapy clinic in Canada during the day, and spending the in-between hours right here in OHF, training, programming, creating, and answering your messages. Or just living life, usually with an espresso or croissant in hand.
OHF Community Voices
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"I like the variety of classes and your style also helped me feel like I wasn't doing the class alone."
Rupert W. | United Kingdom
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"I love how accessible it is. There really is a tier for everyone. Customer service is excellent. The quality of the videos is also excellent and you do such a good job at communicating cues. I also love the wide breadth of knowledge."
Natasha U. | United States
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"The improvements in my spine are ****ing insane, I feel way more at peace with my body. I actually feel mobile. Shoulder still needs work but it is coming along as well and I've make improvements each day. I literally can't thank you enough."
Zach U. | Canada

